Estate agents
An AI receptionist for an estate agency
The average estate agency misses 23 calls a week, and 35 to 40 percent of those are never returned. An AI receptionist does pick them up, books viewings, answers questions about a property and puts every prospective seller straight into the CRM. One lost selling instruction costs more than a full year of AI receptionist.
The figures
- In the Netherlands
- 2,722 NVM member offices
- Source: NVM, Marktcijfers makelaardij
- What this work costs today
- ±€2,800 per month
- Source: Indeed Salarissen Nederland 2026
- Missed calls per office
- 23 a week, 35 to 40% never returned
- Source: Voxori, onderzoek gemiste oproepen MKB
Why 23 missed calls a week became normal
An estate agent is on the road by definition: viewings, listings, valuations, the notary. Most call traffic arrives in exactly those hours, because those are also the hours buyers are free to ring. Back at the office sits at most one back-office employee, mid-way through closing a file. The result is measurable: an average of 23 missed calls a week per office, more than a third of which are never returned. At an average commission, that is a multiple of a salary walking out the door each year.
Two kinds of caller, two kinds of value
A buyer calling about a property is a two-minute conversation: is it still available, when can I view, what is the energy label. That is exactly what an AI receptionist handles on its own, viewing appointment included. A seller calling about a valuation is something else entirely: that is an instruction worth thousands, and you want to ring them back within the hour. The agent tells the difference from the question and treats them differently: the buyer gets helped, the seller gets passed straight through, with name, address and phone number, to whichever agent is on duty.
What gets left after the call
The gap at an estate agency is not only on the phone but in the follow-up. A valuation issued three weeks ago that nobody chased is wasted work: the owner has since spoken to two other agencies. The Follow-up agent works those files on a schedule you set, records what the owner says and writes it back to the CRM. What comes out is not a list of call attempts but a short note per file: interested or not, and why.
What an AI employee takes over here
AI receptionist
Picks up during viewings and negotiations, and books the next viewing on the spot.
Lead connector
Puts every phone and web enquiry into your CRM before anyone forgets to write it down.
Follow-up agent
Chases the valuation you issued three weeks ago and nobody followed up on.
Where we would start
AI receptionist
“Phone, website and WhatsApp in one”
The entire front of your business in one rental: the phone is answered 24/7, the chat on your website answers questions and on WhatsApp the same agent picks up the conversation. It knows your rates and service area, records every enquiry's name, number and question, books appointments straight into your calendar and transfers urgent calls immediately. Miss a call yourself and the caller gets a message within a minute.
incl. 400 call minutes per month, then €0.39/min
Questions from this industry
Can the agent quote property details?
Yes, from your own listings. We connect the knowledge base to your property list so asking price, floor area, energy label and availability always match what is on your site. Whatever is not in there it does not invent: it says it will check and hands the question on.
What happens to a seller who calls in the evening?
They get a real conversation instead of voicemail: the agent picks up, notes the address and the reason for calling, and puts a call-back into the agent's diary for the next morning. You get the notification on your phone within a minute, transcript included. If it is urgent and you have an on-call rota configured, it transfers straight through.
Sources
Other industries
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