Service — Websites
Websites built for conversion and AI discoverability
A good website is more than a business card these days: it has to convert, load fast and be discoverable — in Google and in AI search engines like ChatGPT and Perplexity. Van Borg designs and builds high-end websites where strategy, design and engineering come together from day one.
What you get
Design that lives up to your brand
No template but a distinct visual identity, designed around your positioning and audience.
SEO, AEO and GEO from the first line of code
Semantic structure, structured data and blazing load times — so search engines and AI models understand and cite your content.
Conversion-focused design
Smart forms, calculators and clear next steps that turn visitors into inquiries.
Manageable and transferable
Content you can update yourself, with documentation and no vendor lock-in.
Where it pays off immediately
Corporate and brand websites
A digital storefront that makes the quality of your organization tangible.
Lead generation sites
Landing pages and tools that turn visitors into qualified inquiries.
Multilingual sites
Correctly structured NL/EN setups that rank in both languages, without duplicate content.
Rebuilds of outdated sites
From slow and invisible to fast, secure and ready for the AI search era.
Frequently asked questions
What does AI discoverability (AEO/GEO) mean for my website?
More and more people search through AI assistants like ChatGPT and Perplexity instead of Google. AEO and GEO make sure those systems can read, understand and cite your content: clear structure, direct answers to questions and structured data. That keeps you discoverable where your customers actually search.
What does a Van Borg website cost?
Custom websites typically start at a few thousand euros and scale with complexity. For entrepreneurs with a smaller budget, our sister label Pixel Blueprint is often a better match — and we'll honestly refer you there when it fits better.
Can I manage the website myself after launch?
Yes. We set up content management so you can update texts, images and pages without a developer. Prefer to hand it all off? We handle maintenance and iteration under a support agreement.
Related services
Curious what this returns for your organization?
Book a free strategy call — you'll get an honest assessment of the business case either way.