--- title: "AI findability: found by AI search" description: "AI findability makes ChatGPT, Perplexity and Gemini name your business. It takes quotable answers, structured data and identical business details everywhere." url: https://vanborg.com/en/solutions/ai-vindbaarheid locale: en type: page updated: 2026-08-19 author: "Nicolaas Sterenborg" --- # What is AI findability, and how do you end up in ChatGPT? AI findability is presenting your business online so that AI search engines like ChatGPT, Perplexity and Gemini name you when someone asks for a recommendation. That takes something different from classic SEO: answers that can be quoted verbatim, structured data about who you are, and business details that match exactly everywhere. ## Why this sits beside SEO rather than replacing it Classic SEO is about your position in the list of blue links. There the visitor clicks and chooses for themselves. An AI search engine skips that step: it reads a number of sources, writes one answer, and names two or three businesses in it. If you aren't among them, your position in the list no longer exists, because there is no list. That doesn't make SEO redundant — those AI answers are largely built from the same pages that rank in Google, so sound technique and good content remain the basis. What is added is the shape: a page that ranks perfectly but contains no block you can quote on its own doesn't get picked up. ## The three things that pay off most First, writing answer-first: the question as a heading, and directly beneath it the complete answer in forty to sixty words. That is the length an answer engine lifts whole; put the answer in the third paragraph and it won't be found. Second, structured data — schema.org markup that says in machine-readable form who you are, where you work, what you offer and under which registration number you are filed. Third, consistency of your business details: name, address and phone number must be literally identical on your site, your Google Business Profile and every mention elsewhere. That last one sounds dull and is the most underrated of the three: doubt about who you are is the cheapest possible reason not to name you. ## What not to spend money on here On anyone promising they can get you into ChatGPT for a fee. There is no ad slot in an AI answer and no party that can buy the outcome; whoever sells that is selling air. Nor on stuffing your site with a page per keyword — that didn't work in 2015 and works even less here, because a model that meets three near-identical pages from the same firm trusts that firm less, not more. And not on an llms.txt file as a separate service: it is two minutes of work, we include it as standard, and log research shows almost no crawler ever fetches it. The real work is in the three things above, and that is less exciting than it sounds. ## Frequently asked questions ### How long before I notice anything? Reviews and your Google Business Profile work within weeks. The technical and content side takes longer: reckon on three to six months before new pages settle. Anyone promising you a position within a month is selling a temporary effect or something that isn't there. ### Can I pay to be named in ChatGPT? No. There is no ad slot in an AI answer and no party that can buy the outcome. What does decide whether you get named: quotable answers on your pages, structured data about who you are, and business details that are identical everywhere. Less exciting, but it is the only thing that works. ## Where you rent this - [Findability optimisation](https://vanborg.com/en/services/websites#vindbaarheid-optimalisatie) ## Also registered as This solution is registered at the Dutch Chamber of Commerce under AI Vindbaarheid, Online Vindbaar AI, SEO AI Agent, Marketing AI Agent. See the full trade name register. https://vanborg.com/en/trade-names ## See also - [AI landing page](https://vanborg.com/en/solutions/landingspagina-ai) - [Review bot](https://vanborg.com/en/solutions/reviewbot) - [Website bot](https://vanborg.com/en/solutions/websitebot)